Aperol Spritz

Making Aperol Spritz the hit drink of the

Australian summer

overview

The Landscape

After significant sales growth over the previous two years, Aperol was looking to take the Aperol Spritz and the daily Italian occasion of ‘aperitivo’ to Australian metro culture and beyond.

overview

The Goal

We were asked to significantly increase awareness – extending brand reach – while keeping it cool, premium and relevant to the core target audience, Australians aged 25-35.

social content

WHAT WE DID

We created a social campaign aimed at shifting brand awareness and converting the unconverted among our target audience.

In doing so we were able to connect with Australians across multiple touchpoints, including...

Social stories

Social stories

Highlighting the perfect Aperol Spritz occasion, amplified nationally via Facebook and Instagram.

Live content generation

Live content generation

Creating a buzz at the Australian Open using Facebook Live broadcasts, and partnering with Influencers to showcase the best of Club Aperol (our activation inside the grounds).

chatbot

A Messenger-based chatbot

To help our audience find out where to drink the perfect Aperol Spritz – or how to make one – and host aperitivo in true Italian style.

audience participation

Ongoing audience participation

With three contests that ran throughout summer, we created a summer-long dialogue with our audience using #aperolspritzau and #clubaperol.

DIGITAL ECOSYSTEM

Display Advertising

Maintaining presence across our audience’s favourite sites

DIGITAL ECOSYSTEM

Creating a digital hub

Connecting all our digital activity through our content-rich web hub

The results
The results

As for sales, well, they exceeded expectations.

Again.

Please Rotate Your Device