After significant sales growth over the previous two years, Aperol was looking to take the Aperol Spritz and the daily Italian occasion of ‘aperitivo’ to Australian metro culture and beyond.
We were asked to significantly increase awareness – extending brand reach – while keeping it cool, premium and relevant to the core target audience, Australians aged 25-35.
WHAT WE DID
We created a social campaign aimed at shifting brand awareness and converting the unconverted among our target audience.
In doing so we were able to connect with Australians across multiple touchpoints, including...
Ongoing audience participation
With three contests that ran throughout summer, we created a summer-long dialogue with our audience using #aperolspritzau and #clubaperol.
Maintaining presence across our audience’s favourite sites
Creating a digital hub
Connecting all our digital activity through our content-rich web hub