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A Growth Story
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6 Quarters of Growth
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H1 2021
Performance
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43M Unique Visitors (+33% YoY)
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| TOTAL TRAFFIC
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1.26M Directly Addressable Data
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| TOTAL DAD
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BR, ID, PL, MX, AR, TR, MY, HU
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IN TOP 20 COUNTRY
COOKING & RECIPE SITES
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Leading Countries
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#1 Brazil
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Growing for 6 consecutive quarters
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13M Unique Visitors in H1 ’21 (+183% YoY)
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#2 Indonesia
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In the country’s Top 5 recipe sites
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Growing to 10M Unique Visitors (+21% YoY)
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#3 Poland
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Ranking in the Top 10 biggest Recipe Sites
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Traffic just over 7M Unique Users
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#4 Mexico
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5 consecutive quarters of growth
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6M Unique Users (+210%) in H1
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| Full Funnel Purposeful Campaigns
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Masakapahariini ID
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Helped consumers donate meals to people in need during Ramadan
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Generated: 3.3M visits, 3.3 Pageviews/sessions, 24K Sign ups, 34.000 dishes served to 81 Orphanages in 5 cities
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Recepedia MX
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Partnered up with Knorr to inspire Mexicans eat better through the “Eat for Good Platform”
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Generated: +1M visits, 60 secs average time on page, DID 745K, DAD 62K
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What’s for Dinner ZA
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Owned routine occasions inspiring and helping consumers buy easy meals for when winding down after work
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Generated R125k in revenue, 12.5% sales uplift and sold 315 combos
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